Archive for the ‘Stretch your Meeting Registration Budget’ Category

We’ve all seen them at events and conferences: Corporate logos that seem to consume the entire bag they’re printed on. The sponsor polo that looks like it belongs on the NASCAR circuit and the ball cap that’s being swallowed whole by the logo printed on it.

But do you notice you rarely see those sponsor items after the event is over? That’s because, frankly, they’re ugly and nobody wants to be seen in them. And that does no good for the sponsor when your attendees get back to the office.

To achieve a truly professional appearance with your giveaway items – and guarantee they see plenty of use after the event – we recommend the following steps:

Does your logo fit its destination?

Ask yourself, “Where will this logo go home to?”
What setting is your logo going to be in after the event ends and will the logo treatment you’re considering look natural there?

Attendees at your paralegal conference will go back to law offices so a briefcase or padfolio with a smaller, understated logo looks right for a refined setting. And that means it’s more likely to get used – and more likely to get seen.

This advice is also an invaluable, albeit subtle, sponsorship selling tool. Asking a potential sponsor where they want the product used AFTER the meeting helps them recognize this sponsorship as the long-term investment it is.

Negative space for positive exposure.

Use negative space to draw attention to your logo. Strange as it seems a smaller logo can sometimes draw more attention due to a graphic design concept known as negative space. In this case, the solid space around the logo on our Eco Deluxe Messenger Bag (shown at right) actually pulls your eye in to focus on the logo.

Refined Logo = Higher Perceived Value

Smaller logos can increase perceived value. That’s right, a properly proportion, tastefully-placed logo actually increases the perceived value of a giveaway. Case in point, the Wavelength Jr Padfolio shown at left. It’s priced as low as $3.99 each and, with a smaller better-proportioned logo that maximizes the use of negative space, looks like a very expensive accessory.

A commanding logo demands big space.

Sometimes a logo really should be larger than life. Consider this commanding logo shown at right. It demands to be on a big, broad surface like our Large Imprinted Tradeshow Tote.

Don’t worry, you’re not alone. If it all these logo rules seem bewildering just pick up the phone and give our representatives a call. Our production artists are pros at making your sponsorships look great.

Your turn. Got any sponsor items you’re especially proud of? Feel free to share them with us here.

QUICK.  It is time to order lanyards before the 4^th of July weekend! Save money, too.  Until July 1, PC/NAMETAG(R) Lanyards are on sale for as low as 78 cents with only six production days for imrpinted lanyards.  Blank lanyards ship the next day.  Use our updated website to walk you through the shipping process.

Don’t forget to order your lanyards for your early July meetings.  PC/NAMETAG’s office will be closed on the third as will most businesses throughout the country.   That means fewer days for manufacture and delivery and could put you in a tight spot.  Each year we get planners who forget to order before a holiday and then run out of time for delivery at standard rates and end up paying high freight charges and rush fees.  So plan ahead and take advantage of our sale on pc/nametag lanyards which are available at a huge price reduction.  Check out the PC/NAMETAG Lanyard on our web site.  Prices go up on orders received after June 30.

Floor Standing Box

Many planners are saving money by collecting nametags at the end of a meeting and recycling the holders for the next meeting.  Our customers tell us that they ask attendees to drop their nametags into a collection box as they leave the meeting.  Many planners purchase the Floor Standing Ballot Box to use as their drop box.  The corrugated cardboard box lies flat for shipping.  After the meeting, staff can sort through the holders, pull out the paper insert and arrange them flat in a storage box for the next meeting.  Save the original holder boxes for storing the recycled nametags.  Planners tell us that it doesn’t work to recycle lanyards and necklaces since attendee perspiration remains in the lanyard after wearing.  Remember,  if the vinyl holder does not have any metal on it, it can be recycled in your curbside collection. Do you have any tips on recycling your badges after a meeting?

Pret-A-Sporty(R) Nametag Necklace

Meeting planning is tough.  No matter how much you plan, so many things have to come together at the last minute.  Some times you just can’t become more efficient, you just have to do things differently.  This is what we were thinking when we developed Pret-a-Sporty (TM)Nametag Necklace.  This product features a nametag necklace with the holder pre-attached.  The Preta saves assembly time right before your event starts.  This product includes a perennial favorite, a Sporty(R) Nametag Necklace,  a Vinyl Nametag Holder and a special plastic piece that connects the nametag and necklace together without adding bulk but at the same time stabilizing the nametag to minimizing flipping.

 No matter how you try to motivate attendees to register early, the nametags always need to be assembled right before registration starts.  There are so many other things to do at this time and now with staff reductions and layoffs the problem is even more interesting.  Who has time?  Let PC/NAMETAG’s Namebadges to Go(TM) come to the rescue.  

 Here’s how it works:

1. Look through the website.  Pick out the products you would like to use.
2. Call 1-800-383-6338.  We’ll help you pick out the products, you can choose any product we sell.  Have us give you an exact quote. 
3. Have your meeting placed on our production schedule. 
4. Email us your spreadsheet of attendee names and info. 
5. Sit back and relax, the nametags are handled.  We will print, separate, sort, stuff and place the tags in OneWay Nametag(TM) Case that will arrive to your meeting site ready for the registration counter.  All that’s left for you to do is place the cases on the counter and lift the lid. 

Click here for some Namebadges To Go examples that include costs.  See for yourself that it doesn’t cost much to have us make the tags.  Our customers decide that they come out ahead when we make the nametags.