Posts Tagged ‘Logo design’

We’ve all seen them at events and conferences: Corporate logos that seem to consume the entire bag they’re printed on. The sponsor polo that looks like it belongs on the NASCAR circuit and the ball cap that’s being swallowed whole by the logo printed on it.

But do you notice you rarely see those sponsor items after the event is over? That’s because, frankly, they’re ugly and nobody wants to be seen in them. And that does no good for the sponsor when your attendees get back to the office.

To achieve a truly professional appearance with your giveaway items – and guarantee they see plenty of use after the event – we recommend the following steps:

Does your logo fit its destination?

Ask yourself, “Where will this logo go home to?”
What setting is your logo going to be in after the event ends and will the logo treatment you’re considering look natural there?

Attendees at your paralegal conference will go back to law offices so a briefcase or padfolio with a smaller, understated logo looks right for a refined setting. And that means it’s more likely to get used – and more likely to get seen.

This advice is also an invaluable, albeit subtle, sponsorship selling tool. Asking a potential sponsor where they want the product used AFTER the meeting helps them recognize this sponsorship as the long-term investment it is.

Negative space for positive exposure.

Use negative space to draw attention to your logo. Strange as it seems a smaller logo can sometimes draw more attention due to a graphic design concept known as negative space. In this case, the solid space around the logo on our Eco Deluxe Messenger Bag (shown at right) actually pulls your eye in to focus on the logo.

Refined Logo = Higher Perceived Value

Smaller logos can increase perceived value. That’s right, a properly proportion, tastefully-placed logo actually increases the perceived value of a giveaway. Case in point, the Wavelength Jr Padfolio shown at left. It’s priced as low as $3.99 each and, with a smaller better-proportioned logo that maximizes the use of negative space, looks like a very expensive accessory.

A commanding logo demands big space.

Sometimes a logo really should be larger than life. Consider this commanding logo shown at right. It demands to be on a big, broad surface like our Large Imprinted Tradeshow Tote.

Don’t worry, you’re not alone. If it all these logo rules seem bewildering just pick up the phone and give our representatives a call. Our production artists are pros at making your sponsorships look great.

Your turn. Got any sponsor items you’re especially proud of? Feel free to share them with us here.