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Topic: Sales And Marketing

Sales and Marketing Engagement

Employee Incentive Gifts vs. Corporate Incentive Travel: Which is Best for You?
By Meaghan Kelly on January 13, 2021

Workplace incentives are nothing new. In fact, many organizations use incentives to motivate employees and recognize them for the hard work they do throughout the year. A well-planned...

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Sales and Marketing

5 Key Social Media Tactics for 2021 to Help Grow Your Audience
By Brooke Ihlefeld on December 29, 2020

According to Statista, the average internet user spends 2 hours and 22 minutes on social media every day. That’s 16 hours per week and 848 hours (35 days!) per year. 😱 Browsing sites...

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Sales and Marketing Engagement

Creative Direct Mail Tips: How to Boost Responses and Save Money
By Meaghan Kelly on December 21, 2020

“Has direct mail marketing become a thing of the past?” This is a fair question. After all, why on Earth would we bother to send physical mail when we have the option to use more modern ...

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Leadership Sales and Marketing Professional Development

How to Become a Better Marketing Content Writer
By Meaghan Kelly on December 16, 2020

What do blogs, infographics, social media posts, videos, podcasts, emails and web pages all have in common? You guessed it! They’re all examples of content marketing strategies that your...

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Sales and Marketing Engagement

Marketing 101: Strategies and Fundamentals Everyone Should Know
By Meaghan Kelly on December 9, 2020

When you think of marketing, what comes to mind? Do you think of a website or advertisement? How about social media, blogging, email, trade shows or direct mail? These are all examples...

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Technology Sales and Marketing Engagement

5 Steps to a Successful Online Event: Ask the Expert
By Meaghan Kelly on November 18, 2020

Reader’s Note: The following guest post is provided by Scott Davis, Account Executive with Mediasite Events in Madison, Wisconsin. As a Mediasite Events expert, Scott provides knowledge...

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Sustainability Sales and Marketing

Your Guide to Eco-Friendly Name Tag Inserts For Event Attendees
By Meaghan Kelly on November 2, 2020

Inserts put the "name" in name tags — literally. Name tags are one of the best ways to help  identify attendees and provide other important information such as titles and organizations. ...

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Safety & Security Sales and Marketing

Name Badges 101: How to Choose the Right Option for Your Event
By Meaghan Kelly on September 14, 2020

When it comes to choosing a name badge for your next meeting or event, there are many considerations that a planner must have. For example: What type and size will you need? Is your...

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Industry Trends Sales and Marketing

The Guide to Securing Virtual Event Sponsorship and Donors
By Meaghan Kelly on August 26, 2020

Virtual events have exploded in popularity and can be an engaging, cost-effective alternative to in-person events. However, virtual events can still be expensive to produce, especially...

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