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Ethan West

Ethan West

Ethan West is a Marketing Communications Intern at pc/nametag, where he is passionate about creating engaging content that builds community and offers valuable insights to anyone exploring the events industry. Currently a student at the University of Wisconsin-Madison, Ethan is earning his B.A. in Strategic Communication with certificates in Sports Communication and Digital Studies. Driven by a love for meaningful fan experiences, he brings a highly collaborative and community-focused approach to his marketing efforts.

Audience Engagement 101: A Complete Guide for Event Professionals
By Ethan West on September 23, 2025

Whether you're hosting a fundraiser, conference, or employee training, attendee engagement determines how connected, inspired, and invested your audie...

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5+ Pre-event Engagement Strategies to Excite Your Attendees
By Ethan West on July 31, 2025

Getting someone to register for your event is a huge win, but keeping your event attendees engaged until they arrive? That's another story. But luckil...

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Biggest Sports Trends for 2026: 9 Expert Predictions
By Ethan West on July 22, 2025

The sports industry is constantly evolving with new technologies and fan expectations. To learn more, we asked agroup of sports event planners and mar...

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Sports Content Creation: Your Comprehensive Guide for 2026
By Ethan West on July 01, 2025

What is it about sports that truly grabs our attention? For some, it's the intense energy of a championship game. For others, it's the strong loyalty ...

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Sports Marketing 101: How to Win Fans and Build Brands
By Ethan West on June 16, 2025

Sports marketing plays a big role in creating effective, memorable experiences that fans rave about. Done right, sports marketing campaigns can create...

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