Ethan West

Ethan West

Ethan West is an emerging marketing communications professional dedicated to building community and delivering high-value insights within the events and sports industries. Currently completing his B.A. in Strategic Communication at the University of Wisconsin-Madison—with certificates in Sports Communication and Digital Studies—Ethan combines academic rigor with hands-on experience in content creation, digital strategy, and fan engagement.

During his tenure as a Marketing Communications Intern at pc/nametag, Ethan played a key role in executing go-to-market strategies, producing blog content, email newsletters, and downloadable assets that bridged the gap between brand goals and audience interests. His practical experience extends to the front lines of event operations, where he has supported match-day promotions and guest services for organizations like Forward Madison FC. Additionally, as a Social Media Assistant for Fontana Sports, he creates brand-aligned content across TikTok, Instagram, and Facebook, driving consistent audience engagement. A highly collaborative and community-focused storyteller, Ethan leverages a robust technical toolkit—including HubSpot, SEMrush, and Adobe Creative Cloud—to craft meaningful narratives that elevate the fan and attendee experience.

Engagement

Audience Engagement 101: A Complete Guide for Event Professionals

By Ethan West on September 23, 2025

Whether you're hosting a fundraiser, conference, or employee training, attendee engagement determines how connected, inspired, and invested your audie...

Experiential Engagement

5+ Pre-event Engagement Strategies to Excite Your Attendees

By Ethan West on July 31, 2025

Getting someone to register for your event is a huge win, but keeping your event attendees engaged until they arrive? That's another story. But luckil...

Sales and Marketing Sports Event Planning

Biggest Sports Trends for 2026: 9 Expert Predictions

By Ethan West on July 22, 2025

The sports industry is constantly evolving with new technologies and fan expectations. To learn more, we asked agroup of sports event planners and mar...

Sales and Marketing Sports Event Planning

Sports Content Creation: Your Comprehensive Guide for 2026

By Ethan West on July 01, 2025

What is it about sports that truly grabs our attention? For some, it's the intense energy of a championship game. For others, it's the strong loyalty ...

Sales and Marketing Sports Event Planning

Sports Marketing 101: How to Win Fans and Build Brands

By Ethan West on June 16, 2025

Sports marketing plays a big role in creating effective, memorable experiences that fans rave about. Done right, sports marketing campaigns can create...

Topics

Audience Engagement 101: A Complete Guide for Event Professionals

5+ Pre-event Engagement Strategies to Excite Your Attendees

Biggest Sports Trends for 2026: 9 Expert Predictions

Sports Content Creation: Your Comprehensive Guide for 2026

Sports Marketing 101: How to Win Fans and Build Brands