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Sales and Marketing Engagement

Your Event Marketing Plan: 10 Strategies to Attract Attendees
By Meaghan Maybee on August 10, 2022

Event marketers understand the importance of leveraging live event marketing to build connections, improve brand recognition, and accelerate the sales pipeline for their organizations. If...

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Inspiration Industry Trends

A Day in the Life of an Event Planner: 5 Lessons Learned
By Meaghan Maybee on August 3, 2022

Have you ever wondered what a typical day looks like for an event planner? 🤔 (Me too!) As a content marketer who is passionate about all things events, I had to find out for myself. I...

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Sales and Marketing Engagement

Top Brand Activations Any Event Planner Can Replicate on a Budget
By Meaghan Maybee on July 27, 2022

Event marketers know that creating brand engagement takes thought, hard work, and ingenuity. After all, you may know your target audience, but what if they don’t know you? What strategies...

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Experiential Engagement

Experiential Events: Top Secrets to Better Attendee Engagement
By Meaghan Maybee on July 20, 2022

Take a moment and think about an interactive event you loved attending. What made the experience so memorable? Was there music, a photo booth, interactive games, or exciting activities?...

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Engagement Diversity and Inclusion

LGBTQ-friendly Event Planning: How to Create an Inclusive Meeting
By Meaghan Maybee on June 28, 2022

Every June, millions of people around the world celebrate Pride Month, a time of year to honor the importance of the Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, and Asexual...

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Leadership Diversity and Inclusion

Black Owned Event Planning Companies to Hire for Your Conference
By Meaghan Maybee on June 22, 2022

Event professionals have countless options to choose from when hiring event vendors and suppliers. That’s why it is important to remember to be intentional with who you work with....

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Engagement Diversity and Inclusion

How Events Can Embrace Diversity and Champion Inclusion
By Meaghan Maybee on June 15, 2022

There’s been a lot of talk about diversity, equity, and inclusion (DE&I) in the events industry lately—and for good reason. The right DE&I initiatives have the power to make meetings and...

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Industry Trends Professional Development

Event Planning Acronyms, Terms and Lingo from A to Z [70+ Entries]
By Meaghan Maybee on June 1, 2022

The meetings industry is filled with acronyms, abbreviations and terminology. While it’s true that shorthand can save time, it can also leave people feeling excluded if they do not know the...

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Industry Trends Professional Development

Corporate Event Planning Resources Every Professional Should Bookmark
By Meaghan Maybee on May 18, 2022

If you’re like most event professionals, you love learning. You are thrilled to figure out what works and what doesn’t at events. You’re constantly on the lookout for top trends, new...

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Leadership Professional Development

Event Planning Certifications and Designations: Which is Best for You?
By Meaghan Maybee on May 11, 2022

As an event professional, you may be wondering: “Is earning an event planning certification worth it? Will the time, money, and energy I invest in a certification program have a measurable...

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