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Sales and Marketing

5 Social Media Marketing Strategies to Grow Your Brand's Followers
By Brooke Ihlefeld on March 28, 2023

Social media is a powerful facet of a successful marketing strategy. When used effectively, it can create brand awareness, foster meaningful connections with your target audience, and...

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Safety & Security Diversity and Inclusion

How to Prioritize Social Equity in Your Event Risk Management Plan
By Meaghan Maybee on March 13, 2023

Reader’s Note: The following blog is the first in a series by guest authors Zoe Moore, a Strategic Equity, Diversity and Inclusion Consultant, and Tim Mousseau, a keynote speaker and...

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Industry Trends Engagement

Registration Desk Checklist: 10 Supplies You Need for Events and Conferences
By Meaghan Maybee on March 8, 2023

Event planners spend a lot of time preparing for the meetings they host and designing the event registration experience is no exception. However, we know that it’s easy to overlook the...

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Technology Engagement

Event Streaming Tools: Best Free and Paid Platforms for Any Budget
By Meaghan Maybee on February 22, 2023

In the world of event planning, adding an online component to events is a smart move. Event live streaming is one of the easiest ways to expand your gathering's reach and accessibility, all...

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Industry Trends Professional Development

30+ Event Planning Blogs, Podcasts and Influencers to Bookmark
By Meaghan Maybee on February 14, 2023

If you’re like most event professionals, you love learning. You are thrilled to figure out what works and what doesn’t at events. You’re constantly on the lookout for top trends, new...

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Leadership Professional Development

From CMP to CDME: Which Event Planning Certification Should You Choose?
By Meaghan Maybee on February 13, 2023

As an event professional, you may be wondering: “Is earning an event planning certification worth it? Will the time, money, and energy I invest in a certification program have a measurable...

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Technology Engagement

Event Check-in Apps: 19 Best Free and Paid Tools to Use
By Meaghan Maybee on February 8, 2023

When it comes to conference registration, a simple check-in process is key to helping attendees get in the door faster. Your goal should always be to make the process smooth, enjoyable, and...

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Leadership Diversity and Inclusion

Black Owned Event Planning Companies to Hire for Your Conference
By Meaghan Maybee on February 8, 2023

Event professionals have countless options to choose from when hiring event vendors and suppliers. That’s why it is important to remember to be intentional with who you work. Supporting...

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Experiential Engagement

Make Event Registration Fun: Use These Ideas to Nail the Process
By Meaghan Maybee on February 8, 2023

Event registration: To some planners, this process may seem like any other logistical necessity. But what if we told you that registration is one of the most important parts of your event...

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Speed up the Event Registration Process with these Creative Strategies
By Meaghan Maybee on February 8, 2023

For many attendees, there’s a lot of excitement in finally arriving to that conference, expo, seminar or trade show that they’ve been looking forward to for weeks (or even months). But one...

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