Nicole Jacobson is a Chief Marketing Officer at LayerCake Technologies and a seasoned executive with over 15 years of experience scaling organizations at the intersection of marketing, digital operations, and e-commerce. A specialist in B2B and D2C growth, Nicole excels at transforming complex operational challenges into measurable revenue results by aligning strategy, technology, and customer experience. Throughout her career, she has led high-performing teams through significant digital transformations, engineered comprehensive go-to-market strategies, and championed data-driven initiatives that have achieved substantial gains in customer acquisition and conversion.
Nicole’s leadership approach is defined by a commitment to operational excellence and a "customer-first" mindset. Her track record includes managing multi-year project roadmaps, reengineering complex tech stacks, and implementing Lean Six Sigma principles to maximize business value. Beyond her executive roles, she is an active industry contributor, sharing practitioner-led insights through podcasts and professional speaking engagements on topics ranging from budget-conscious marketing to project management best practices. A graduate of the University of Wisconsin-Whitewater and a member of the Executive Agenda, Nicole combines her journalistic roots with a relentless focus on innovation, dedicated to fostering the collaborative, high-performance cultures that build lasting brands.
