Rachel Bernadskii

Rachel Bernadskii is a data-driven retail and marketing professional currently serving as a Senior Merchandising Analyst (MDP) at Walmart. With a B.S. in Economics from the University of Wisconsin-Madison, Rachel excels at bridging the gap between complex data analysis and creative strategy, consistently leveraging insights to drive organizational growth and improve decision-making.

Throughout her career, Rachel has demonstrated a unique ability to influence performance across both digital marketing and retail merchandising. Her background includes successful tenures as a Senior Merchandising Analyst and Digital Marketing Intern, where she spearheaded initiatives ranging from revamping social media playbooks to orchestrating high-performing email campaigns that achieved 35% average open rates. A versatile strategist, she is highly proficient in the modern marketing tech stack, holding a wide range of professional certifications in Google Analytics, SEO, and Inbound Marketing. Whether she is driving digital acceleration through competitive research or optimizing merchandising strategies, Rachel is dedicated to crafting data-backed narratives that deliver measurable business impact.