Brooke Ihlefeld

Brooke Ihlefeld is a dynamic marketing and brand strategist with over a decade of experience driving growth across diverse sectors, from medical supplies to B2B SaaS. Currently serving as the Marketing & Brand Manager at LayerCake Technologies, she specializes in building cohesive brand identities and high-impact demand generation ecosystems. Brooke is a versatile leader who thrives on "wearing every hat," blending creative content strategy with rigorous technical execution to ensure marketing initiatives not only resonate but consistently convert.

Brooke’s track record is defined by significant measurable outcomes: she has engineered multi-channel growth strategies that led to a 300% increase in organic traffic and a 500% surge in organic contact conversion rates. Her expertise spans the full digital landscape, including sophisticated marketing automation, email architecture, and full-funnel paid advertising strategies that yield $7+ ROAS. A graduate of the University of Minnesota with a B.A. in Communication and Media Studies, Brooke is passionate about leveraging data-driven insights and AI-driven search visibility to connect brands with their ideal audiences, delivering sustainable growth in competitive markets.