Sales and Marketing

Social media is a powerful facet of a successful marketing strategy. When used effectively, it can create brand awareness, foster meaningful connections with your target audience, and...

Safety & Security Diversity and Inclusion

Reader’s Note: The following blog is the first in a series by guest authors Zoe Moore, a Strategic Equity, Diversity and Inclusion Consultant, and Tim Mousseau, a keynote speaker and...

Industry Trends Engagement

Event planners spend a lot of time preparing for the meetings they host and designing the event registration experience is no exception. However, we know that it’s easy to overlook the...

Technology Engagement

In the world of event planning, adding an online component to events is a smart move. Event live streaming is one of the easiest ways to expand your gathering's reach and accessibility, all...

Industry Trends Professional Development

If you’re like most event professionals, you love learning. You are thrilled to figure out what works and what doesn’t at events. You’re constantly on the lookout for top trends, new...

Leadership Professional Development

As an event professional, you may be wondering: “Is earning an event planning certification worth it? Will the time, money, and energy I invest in a certification program have a measurable...

Technology Engagement

When it comes to conference registration, a simple check-in process is key to helping attendees get in the door faster. Your goal should always be to make the process smooth, enjoyable, and...

Leadership Diversity and Inclusion

Event professionals have countless options to choose from when hiring event vendors and suppliers. That’s why it is important to remember to be intentional with who you work. Supporting...

Experiential Engagement

Event registration: To some planners, this process may seem like any other logistical necessity. But what if we told you that registration is one of the most important parts of your event...

For many attendees, there’s a lot of excitement in finally arriving to that conference, expo, seminar or trade show that they’ve been looking forward to for weeks (or even months). But one...