Sales and Marketing Engagement

Event marketers understand the importance of leveraging live event marketing to build connections, improve brand recognition, and accelerate the sales pipeline for their organizations. If...

Inspiration Industry Trends

Have you ever wondered what a typical day looks like for an event planner? 🤔 (Me too!) As a content marketer who is passionate about all things events, I had to find out for myself. I...

Sales and Marketing Engagement

Event marketers know that creating brand engagement takes thought, hard work, and ingenuity. After all, you may know your target audience, but what if they don’t know you? What strategies...

Experiential Engagement

Take a moment and think about an interactive event you loved attending. What made the experience so memorable? Was there music, a photo booth, interactive games, or exciting activities?...

Engagement Diversity and Inclusion

Every June, millions of people around the world celebrate Pride Month, a time of year to honor the importance of the Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, and Asexual...

Leadership Diversity and Inclusion

Event professionals have countless options to choose from when hiring event vendors and suppliers. That’s why it is important to remember to be intentional with who you work with....

Engagement Diversity and Inclusion

There’s been a lot of talk about diversity, equity, and inclusion (DE&I) in the events industry lately—and for good reason. The right DE&I initiatives have the power to make meetings and...

Industry Trends Professional Development

The meetings industry is filled with acronyms, abbreviations and terminology. While it’s true that shorthand can save time, it can also leave people feeling excluded if they do not know the...

Industry Trends Professional Development

If you’re like most event professionals, you love learning. You are thrilled to figure out what works and what doesn’t at events. You’re constantly on the lookout for top trends, new...

Leadership Professional Development

As an event professional, you may be wondering: “Is earning an event planning certification worth it? Will the time, money, and energy I invest in a certification program have a measurable...