Sales and Marketing Engagement

Event marketers know that creating brand engagement takes thought, hard work, and ingenuity. After all, you may know your target audience, but what if they don’t know you? What strategies...

Sales and Marketing

Whether you are looking to generate buzz for your event or boost attendance, social media is a powerful tool that can help you reach your event marketing goals. In this blog, we are going...

Sustainability

Today, most people would agree that looking after the planet, making eco-conscious choices, and going green is not only the moral thing to do but the smart thing to do — especially when it...

Inspiration Sustainability

Events: We love them! There’s nothing quite like the feeling of scoring frontstage passes to a concert, learning a new skill at a seminar, making new friends at an expo, or celebrating each...

Inspiration Sustainability

For many people, there’s nothing more fulfilling than giving back to the community and creating a positive impact on the environment. The good news? You can accomplish both of these things...

Sustainability Industry Trends

Event sustainability is becoming one of the fastest-growing trends in the meetings industry and for good reason. Today’s event professionals are more climate-conscious than ever before, and...

Technology Safety & Security

When we think of artificial intelligence (AI), many of us recall futuristic sci-fi movies, virtual reality, humanoid robots, or even biometric security devices in spy movies. 🤖💻 However,...

Safety & Security Diversity and Inclusion

Reader’s Note: The following blog is the first in a series by guest authors Zoe Moore, a Strategic Equity, Diversity and Inclusion Consultant, and Tim Mousseau, a keynote speaker and...

Industry Trends Engagement

Event planners spend a lot of time preparing for the meetings they host and designing the event registration experience is no exception. However, we know that it’s easy to overlook the...

Leadership Professional Development

As an event professional, you may be wondering: “Is earning an event planning certification worth it? Will the time, money, and energy I invest in a certification program have a measurable...